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Abstract

While the literature on social norms as online regulators has achieved some prominence in the cyberlaw area, there is still scant examination of particular online norms and of the ways in which norms interact with other forms of regulation. The aim of this article is to reverse that trend by providing a detailed examination of one apparently emerging norm in the blogosphere-the norm against "hijacking" a blog post by hyperlinking to another blog in the comment feed for the original blog post. For example, consider a situation where Blogger A posts her advice for cooking a souffle and allows readers to comment on their own souffle-cooking experiences in the comment feed for the blog. In the comment section, Blogger B not only posts about his own experiences,

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